Sweeet10 Desserts is an up and coming bakery based out of Colorado Springs. They craft decadent pastries and cakes for small batch sales and also cater for larger events and weddings. The brand centers around quality and hospitality while emphasizing the memories that are made while indulging in their desserts. I was commissioned on a freelance basis to produce a variety of logo and palette options that will elevate their existing brand and ensure that their new mark effectively expresses the brand’s values and personality. Below are the options that I presented.
Option One
Let’s face it, desserts are fun and are best enjoyed amongst friends and family. This mark emphasizes the celebration and togetherness of those occasions. The overall palette and line elements featured at the base of the icon helps to communicate the sense of excitement one feels when enjoying and sharing these sweet treats.
Option Two
This direction was inspired by the DIY nature of this small, independent bakery. The slab serif typography and enclosed, yet imperfect outer seal help to symbolize a sense of craft, quality and a handmade authenticity.
Option Three
This Art Nouveau inspired mark features light, rounded strokes that communicates the elegance and decorative nature of these decadent treats. The arching shape that frames the mark is suitable of the Art Nouveau style and helps to provide a sense of quality as this chef is as the pinnacle of their craft. The subtle dots that are featured in the mark speak to the fun, whimsy and enjoyment of the desserts themselves. This mark resonated most with the client and was enthusiastically selected.
All Options Presented
